How we delivered (and continue to)

• Create an elegant yet rustic brand

  • Paired contrasting modern sharp and friendly rounded fonts, and “imperfect” flower illustration.

  • Natural and prairie-inspired color palette with rich blues.

  • Delicate bee and botanical illustrations give a quality handmade look.

• Incorporate bees and native wildflowers

  • Researched local honey bee and prairie flower species, selected for good color variation and representation. Used a consistent color palette for non-native flavor botanicals to create cohesion.

  • Illustrations are drawn separately and digitally using Procreate, allowing for flexible layering and consistent use across different materials.

• Ready to sell in stores and farmer’s markets

  • Incorporated up-to-date nutrition fact and relevant food labeling requirements.

  • Flavor names are large and clear with unique color coding and illustrations, to make picking the desired flavor up off a shelf easy.

  • Compared designs to existing honey packaging to create something elevated.